You know what I hate? The fact that the world wide web knows that I’m fat. I mean, it doesn’t bother me when I’m the one who tells it that, but when I feel like the internet is keeping tabs on me, it’s really annoying. For instance, just now when I was looking around on the intrawebs I went to two sites one right after the other, my email at hotmail, and dictionary.com. On my hotmail, there was a nice little ad for Lane Bryant. I thought, hey, great. Nice to see ya, Lane Bryant.
Five seconds later I click over to dictonary.com, and there is this:
Ummm….It scares me that Dictionary.com knows I’m a fattie. it’s not like I regularly search for fat words. I mean, on my email, I at least get fat-related emails (that’s where all comments, etc. from here get emailed), so maybe I’d expect it, but still, ewwwww.
My friend E. and I had rejoiced at the beginning of our academic quarter when we saw all the Lane Bryant ads all over the place online. We had just had our “reboobolution” as I call it, where we had gotten new bras that lifted our moral as well as the ladies. We were feeling good, and loving LB. E. and I had jumped up and down when we saw the ads hit facebook. Then, a few weeks ago, E. turned to me and said that our mutual friend G. hadn’t seen any Lane Bryant ads when she went on facebook. She did get the “Ewww…Gross” one that Jamie posted about a while ago . But she never got our Lane Bryant ads. And I had never seen the “Ewww…Gross” ad, either, until Jamie posted about it. We realized, pretty quickly, that the internet knows we’re fat. And it’s deeply disturbing.
I’ve done a little research into targeted ad campaigns on the internet, and have found some interesting stuff on CNET about it (see this article, for instance). But it freaks me out still. And it sort of make me mad. I mean, I guess it’s nice to see a friendly fattie on a Lane Bryant ad instead of some dieting scheme BS, but how deep into my private life should the internet get?
Next thing I know, it’ll be talking my order for food and having it delivered before I even pick up the phone to call. The internet is getting too smart. And scary. Ay dios mio. No mas.